A substantial portion of sponsorship will be dedicated to placement of advertising within the radio, print and electronic media, in return for which free media exposure and trade exchanges will be negotiated We anticipate an estimated R1 million worth of quantifiable media exposure that will be sourced by way of radio, TV, print and other electronic media Publicity value will be garnered via promotional tools such as banners, flyers and festival programs With an advertising spend allocation of R200 000 we envisage an additional trade exchange value of R1m to be realized